Project Overview
Toan Cau Visa (TCVS), one of the leading visa consulting companies in Vietnam, experienced a major SEO crisis after mistakenly hiring a black hat SEO service. The website was heavily penalized by Google, resulting in a complete loss of search traffic and keyword rankings. In an industry where paid advertising is highly restricted, organic search is the most critical channel for customer acquisition. The loss of search visibility directly impacted lead generation and inbound calls.
DMAT partnered with Toan Cau Visa to recover from this crisis, rebuild their SEO foundation, and set them on a sustainable growth path.
About the Client
Toan Cau Visa is a trusted visa consulting service provider in Vietnam, offering support for individual and corporate clients applying for visas to countries such as the U.S., Canada, Australia, Europe, and many others. With a team of experienced consultants, transparent policies, and streamlined processes, TCVS has successfully assisted thousands of clients in obtaining visas quickly and efficiently.
Challenges
- Total loss of keyword rankings and organic traffic.
- Toxic backlink profile filled with spammy and harmful links.
- Inbound calls and lead forms dropped to nearly zero.
- A complete loss of confidence in SEO as a viable marketing channel.
Strategy & Execution
DMAT approached the recovery process methodically:
- Toxic Link Removal & Disavow: An in-depth audit and cleanup of all harmful backlinks, followed by submitting a disavow file to Google.
- Content Rebuilding: Revamped the website with high-quality, user-centric content, aligned with Google’s E-E-A-T guidelines (Expertise, Experience, Authoritativeness, Trustworthiness).
- High-Quality Link Building: Secured new backlinks from reputable media outlets and authoritative blogs to regain domain authority.
- Google Reconsideration Request: After the cleanup, a formal request was submitted to Google to lift the penalty and re-index the website.
- SEO Monitoring Dashboard: A custom dashboard was built to help the client track SEO performance and detect any future issues proactively.
Results
After 6 months of focused effort, Toan Cau Visa achieved:
- Full recovery of indexing and crawling by Google.
- Over 50% of target keywords regained visibility on Page 1, with many entering the Top 5.
- Steady growth in organic traffic.
- Inbound calls and lead forms from search resumed, generating qualified leads consistently.
- Renewed trust in SEO as a sustainable, long-term marketing strategy.
Conclusion
The SEO recovery project for Toan Cau Visa demonstrates DMAT’s capability in managing crises and rebuilding search performance from scratch. With a strategic, technical, and transparent approach, we helped the client navigate through their most challenging phase and laid a strong foundation for long-term growth.