Breakthrough Growth with Search Marketing
Project Overview
DMAT has been working alongside Helen Express for over 5 years, supporting the company through challenging times caused by the Covid-19 pandemic and achieving explosive growth afterward. Helen Express has become one of our proudest clients due to their commitment and relentless effort.
Client Website: https://helenexpress.com
About the Client
Helen Express is a company specializing in international shipping services, focusing primarily on sending goods from Vietnam to the USA, Australia, and Canada. Initially a small-to-medium-sized enterprise, Helen Express faced significant resource constraints and lacked clear marketing direction.
Challenges
Helen Express faced common challenges typical of SMEs, including:
- Lack of clear and structured marketing strategies
- Heavy reliance on a sales team and price competition
- An underdeveloped, unprofessional website
- Negligible SEO traffic due to previous ineffective SEO practices
- No prior experience with paid advertising
Strategy and Implementation
DMAT partnered with Helen Express to comprehensively improve their marketing, with a strong focus on Search Marketing, including:
- Rebuilding their overall marketing strategy with a clear focus on SEO and Google Ads to ensure sustainable growth.
- Redesigning the website professionally to optimize user experience and search engine friendliness.
- Eliminating negative impacts from previous ineffective SEO campaigns, creating a new set of high-quality keywords, and systematically optimizing content.
- Implementing robust technology solutions, including an order-tracking system linked directly with international carriers, an online quotation system, customized CRM, and branch management.
Results Achieved
After 5 years of collaboration, Helen Express achieved remarkable growth:
- Expanded from a small 20m² office with just 3 employees to a 300m² warehouse and a professional team of over 25 members, including warehouse personnel, procedural staff, and sales specialists.
- Achieved a six-fold increase in revenue compared to the pre-pandemic period.
- Achieved top rankings for most strategic keyword groups in international shipping services.
- Developed a professionally optimized SEO-friendly website.
- Significantly advanced internal technology systems to efficiently support management and lay a solid foundation for long-term growth.