- 14/09/2025
- AI & Automation, Marketing
B2B brand discovery is evolving rapidly. Instead of scrolling through traditional Google results, buyers and decision-makers are turning to Generative AI platforms like ChatGPT, Gemini, and Perplexity to get industry answers instantly. This shift redefines what visibility means for marketers: if your brand isn’t in AI-generated answers, it’s effectively invisible....