Client Profile:
LaK is a contemporary jewelry brand based in Vietnam, known for its handcrafted, minimalist pieces made from high-quality metals and gemstones. The brand targets young urban women and fashion-conscious customers through a blend of online sales and boutique presence.
Business Challenge:
Lak had strong brand identity and a growing customer base on social media, but lacked a proper e-commerce website that reflected its elegance and quality. They relied mainly on Instagram DMs and offline sales, which limited scale and automation. The team needed an online storefront that could express their brand values, showcase products effectively, and provide a smooth, secure.
