Client Profile:
A saleman of mid-sized real estate investment firm specializing in affordable housing solutions for urban residents. The company targets first-time homebuyers and property investors in tier-2 cities across Vietnam.
Business Challenge:
Saleman of Phuc Gia Khang needed a digital storefront that matched their business values of transparency, simplicity, and accessibility. Their older website was outdated, difficult to navigate, and lacked mobile optimization. The client emphasized the need for a clean layout, clear call-to-actions, and a structure that would support SEO for future content expansion.